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Clean Technology Startup
Challenge 2022

For startups working to disrupt the Circular Economy 

Today, the industrial sector as a whole contributes to about 25% of the national Gross Domestic Product (GDP) and has been one of the major contributors to the economy in terms of employment generation. But what started as a means to ease humans’ lives has now become a major threat to their existence if not looked into carefully. The waste from the industries has the potential to contaminate the natural resources of the Earth for a very long time and can alter our environment in unimaginable ways.   

Hindalco, an Aditya Birla Group company, in partnership with Manush Labs, is launching this program as an opportunity to ‘innovate to eliminate’ and aims to benefit humanity by catalyzing and empowering technological innovations in the domains of ‘clean-technology” and “circular economy”.​

Finalists will work on tackling the massive problem of:


tonnes/yr of plastic


tonnes/yr of FGD waste

Satish Pai
Managing Director, Hindalco Industries Ltd.
Director, Board of Aditya Birla Management Corporation Pvt. Ltd.

Our strategy is to create value sustainably and operate responsibly by aligning our multi-dimensional approach with the elements of people, planet and prosperity. Our partnership with Manush Labs is a collaborative solution to reduce the environmental load and move closer to our ‘Net Zero carbon’ goal of 2050.

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Paid Pilot Opportunity and possibility of scaling up with Hindalco Industries Ltd. and funding by Aditya Birla Group

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Contract and Revenue 

Direct large-scale opportunity to replace Hindalco's 5000 tons of plastic waste annually with innovations across technology, processes, and materials. And 700 thousand tons of FGD waste annually.

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Paid Pilot

Selected startups and innovators will have an opportunity to start with a paid pilot and explore joint development opportunity in mutually agreed areas. Upon successful Pilot, Startups will potentially enter into commercial contracts with Hindalco

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Potential Funding for Aditya Birla Innovation Fund

Aditya Birla Group Innovation Fund will facilitate startup engagement with other relevant  of the ABG group. The selected startups will have the opportunity to receive potential funding from ABG Innovation Fund. 

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Problem Diagnosis and Business Development 

Provide scaling to selected startups that will directly translate their efforts into substantial results. This will expectedly lead to capability building, customer outreach, and valuation gains for the startup

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Joint Business Opportunity

Opportunity to jointly develop product/solve solutions for Hindalco and ABG businesses to to solve their use cases thus potential to add new revenue stream

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Tech and Product Support

Technology and product 
support from Manush Labs' in-house team, international network, and local partners at various stages of the program. 

  What our leaders say about us  
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Deeksha Vats
Chief Sustainability Officer, Aditya Birla Group

Balancing economic growth with the relationship between people and the environment is integral to Aditya Birla Group’s sustainable vision for its businesses. Driven by our purpose to build a greener, stronger, and smarter world, our search for innovative solutions has brought us to the launching of the ‘Clean Technology Startup Challenge 2022’ with Manush Labs focussing on ‘circular economy.’  We foresee a future built of “Sustainable Businesses” flourishing in a “Sustainable World.”

Shrenik Khasgiwala
President and Head of Innovation Fund, Aditya Birla Group

Hindalco - Manush Labs Clean Technology Startup Challenge is an exciting initiative to pull together some of the best minds in the world to achieve progress on planet positivity. It is a novel approach where we are actively partnering with startup founders and helping develop solutions that did not exist. We can help them achieve scale for these solutions rapidly. These have relevance and potential positive impact on the whole industry and indeed our planet.

Shrijeet Mishra
Chief Innovation Officer and Head Group Services, Aditya Birla Group

Innovation is at the core of everything we do at Aditya Birla Group, more importantly, in our endeavor to make our business sustainable in every sense of the term. We are constantly seeking solutions to mitigate the impact of our resource-intensive innovations.

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Vaishali Surawar
Chief Sustainability Officer, Hindalco, Aditya Birla Group

We are confidently progressing on our journey towards zero waste to landfill with transformational changes through our ‘Value from Waste’ initiative. This program with Manush Labs is another such initiative as a part of our commitment to putting significant emphasis on the environmental, social, and governance aspects of our business.

  Hindalco Industries Ltd  
Hindalco Industries Limited is the metals flagship company of the Aditya Birla Group. 

A US $18 billion company, Hindalco is the world’s largest aluminium company by revenue, and a major copper player. Guided by its purpose of building a greener, stronger, smarter world,

Hindalco provides innovative solutions for a sustainable planet. Its wholly-owned subsidiary Novelis Inc. is the world’s largest producer of aluminium beverage can stock and the largest recycler of used beverage cans (UBCs).

Hindalco’s copper facility in India comprises a world-class copper smelter, downstream facilities, and a captive jetty.

Hindalco’s global footprint spans 50 manufacturing units across 10 countries.

Hindalco was named the world’s most sustainable aluminium company in the Dow Jones Sustainability Indices (DJSI) in 2020 and 2021.

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